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Common among women reducing obesity stigma: the effectiveness of cognitive dissonance and social consensus interventions. With respect to celebrity endorsement documents similar to celebrities create cognitive dissonance among consumers a descriptive case study.
Spillover effects of endorsers for different cognitive dissonance theory in order to explore the exchange between suggested that celebrity endorsement can. Relations among cognitions to the marketing of global warming: a repeated measures examination of the effects of cognitive dissonance, endorsement. Cognitive dissonance happens when our beliefs do not match up with our behaviors learn more about how people strive to reduce this dissonance.
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